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How Shared Values Improve Your Brand Marketing

Brand Management
Shared Values and Brand Marketing – Have you ever wondered why similar companies try the same marketing strategies but get totally opposite results? Many people will say, “doing the same thing doesn’t guarantee the same results.” While this is true, one of the primary reasons for the same brand marketing strategy yielding contrasting results is […]

Shared Values: A Winning Formula to Business Success

Business Management
Values are a very important part of our lives. Take yourself for example. Consider how much your personal values have shaped your life. I’m guessing very much! You see, your values are mostly responsible for where you are now and where you will be in the future. Therefore, values play an important role in a […]

Strategic Alignment: Why It’s Crucial to Business Planning

Business Management
As a Strategic Project Management Consultant, one of the first things I look for when approaching a project is strategic alignment. This means that the project goals and objectives align directly with the larger business goals and objectives of the organization. When I find a project that is not aligned, I first try to understand […]

How Goals and Objectives Help Your Business Succeed

Business Management
When we talk about achieving our goals, we should understand the role objectives play in helping us to the path of successfully implementing our business strategy. You see goals and objectives form the backbone of any strategy. I have seen the terms goals and objectives used interchangeably over the years, and this article is designed […]

How Strategic Planning Helps To Streamline Your Business

Business Management
No one really knows what the future holds, so we can only plan for the future. Yes, I know this sounds cliché, but it is as true as the gospel. In the business world, everyone has a starting point. However, what differentiates success stories from business failures, oftentimes, is the number of preparations made for […]

Why Strategic Planning is a Smart Business Plan

Business Management
Why Strategic Planning? In today’s competitive market, many business owners remain unsure about why strategic planning is important. Yet, if you have ever embarked on any activity without a plan, you would appreciate proper planning. The business world today is just too unforgiving for anyone to enter blindly. Many businesses fail within the first few […]