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Shared Values and Brand Marketing Have you ever wondered why similar companies try the same marketing strategies but get totally opposite results? Many people will say, “doing the same thing..
Values are a very important part of our lives. Take yourself for example. Consider how much your personal values have shaped your life. I’m guessing very much! You see, your..
As a Strategic Project Management Consultant, one of the first things I look for when approaching a project is strategic alignment. This means that the project goals and objectives align..
When we talk about achieving our goals, we should understand the role objectives play in helping us to the path of successfully implementing our business strategy. You see goals and..
No one really knows what the future holds, so we can only plan for the future. Yes, I know this sounds cliché, but it is as true as the gospel…
Why Strategic Planning? In today’s competitive market, many business owners remain unsure about why strategic planning is important. Yet, if you have ever embarked on any activity without a plan,..
A lot of companies have settled for the view that social media efforts amount to a time-sucking black hole that only works to tell people what you were up to..
Every year we see innovations, strategies, and ideas come up in various industries. This is particularly true for a rapidly growing market like the social media industry. To stay ahead..
Of all the innovations that postdated the introduction of the internet, social media is perhaps the biggest. Yes, in terms of market size or just the sheer number of people..