Posted: December 6, 2018
By: Nicole Tyndale
Every day billions of people search the internet looking for solutions. These might include booking flights, looking for products or services, catching up on the latest news or simply browsing for the fun of it. It’s been estimated that close to 70% of people spend approximately 5 hours per day online. It’s only logical for businesses to tap into this huge market. Let’s explore some of the reasons why internet marketing works.
So, what do you get from marketing online?
In contrast to traditional marketing, one reason why internet marketing works is that it is quite flexible when it comes to finances. You can easily forego printing, distributing and paying for ad space on radio and TV by using social media platforms. You can also tweak certain elements in your website to get a better search engine ranking at a fraction of the price that a newspaper ad would cost.
If you decide to invest a fair amount in your internet marketing campaign, you choose to do so because you want to provide the best experience for your customers. You may consider doing the same in traditional marketing and, in the end, you could find yourself investing in workers, papers, and other resources, only to achieve minimal results.
Here comes the cool thing…
The internet never forgets. Even if you reach a small audience at first, whatever you’ve put out is guaranteed to stay there until you decide to delete it. This places a significant value on the resources you’ve spent. On the other hand, they can vanish away in the traditional setting. Remember, internet content can remain forever on the internet if you so choose.
Another reason why internet marketing works is that, with the internet, the world is just a few clicks away. You get to distribute your message not just in your locality but also around the globe. The internet connects your business to people in places you may have never heard of. It’s like showcasing your business into a larger world that allows you to see your results.
Your next client could be anyone, anywhere, in any line of business. There is no telling where your wave of influence can go!
Now let’s consider what customers typically want from a business. Quality service; they want their needs to be met!
Internet marketing works because it offers you a platform to start a connection and cultivate a relationship with your customers. By liking a post and responding to a comment they’ve posted on your site, you can position your business as a go-to place in your community. You do it not because they can give you something in return, but because you have something that they can benefit from. You understand firsthand that they need it and that you are offering them something unique that they will surely love. After all, a business is not about the owner. It thrives because of the people that it serves.
Marketing online should help convert relationships to prospects and then customers. Conversions have a way of telling that a business is successful. When you have a high conversion rate that means you’ve tapped into a number of people who value the services and products you provide. You can have your eye on conversion rates, but for that to increase it requires you to establish and grow a relationship with your audience.
Every year we head towards new technology, new processes, and many other things that are new. The thing is…time flies fast and along with it come changes. Businesses also evolve with new trends. We’ve seen the rise in many new camera features, virtual realities, chat-bots, and even more tools and technology. All of them exist for us to use and come up with exciting new ideas to connect with others.
The good news?
Many of these tools are possible online. Yet another reason why internet marketing works! These forms of innovation help you stay current in your niche and, even more, empower you to transcend beyond imagination and stand out.
Overall, it’s important to keep up. You don’t want to be left behind the competition.
Customer service stands at the heart of every successful business. At the end of the day, the one thing that people will remember is the kind of experience you provide.
Another good thing about marketing your business online is you get to see results in real time. You can measure it against the analytics, and witness conversations as they happen, especially on social media.
In its own peculiar way, the data you receive helps you understand your customers better — their behavior, their interests, even their geographic locations, and actual identities.
The numbers don’t just tell how many people you’ve reached, but also help you determine better ways to serve your clients. That’s what makes them happy. When clients are happy, you are happy as well. It’s totally a win-win situation.
So, what exactly do you get from marketing your business online? Great savings, sustained relationships and better solutions for your business.
Hi, I am Janet A Johnson a Management Consultant and Life Coach with over 15 years strategic program/project management and business management experience. I am the owner of StrategyNook LLC, a consultancy agency specializing in strategic project management, business management, web development, branding, internet/social media marketing, life coaching and stress management. Schedule your free consultation today and let's talk strategy and customized solutions.
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