Posted: October 30, 2018
By: Nicole Tyndale
There is one thing common to all great performing websites – they are always changing. Unlike sites that are inactive, website owners who focus on constantly improving usually achieve the results for which they are online. Therefore, if you have had a website for some time and it’s no longer achieving your desired goals, consider these 5 reasons why you need to update your website. These will help you understand the need to stay relevant and get you unstuck. Besides, what better way to get your website to work more like you had anticipated.
A stale website can damage your online presence. So, even when all you have is a single landing page, your visitors need to experience the most convincing pitch each time they click a link to your web page. Since some visitors will need more than one session before reacting to a call to action, considering visits could easily be months apart, keeping your assets up-to-date makes conversion a more probable case. Consider updating your content, themes, and everything that comes together to form your online presence.
You can try, but after a while, you should realize that you cannot purchase relevance. So, you have to stay on top of technology and stay connected with your audience while remaining true to your brand in order to remain relevant. By updating your website regularly, frequently showing your visitors how in touch you are with recent developments, you prime them to share your content with their friends and followers on social media platforms. This is one of the best case scenarios to keeping you relevant.
With billions of websites now hosted on servers across the globe, you are lucky if thousands of visitors frequent yours. As usual, it is better to engineer your “luck” and keeping your website updated goes a long way in doing just that. The more you update your website, the higher your website ranks on search engines – and who doesn’t want that?
Just as your visitors should find your website easy to learn and navigate, you too should look to learn more about your audience as they go through your website. Consequently, make sure you stay on top of the best tools to help you do just that. Then, through continued updates such as retouching misplaced call to action cues and remodeling the journey through your website, you can optimize the experience along with the conversion rate.
In as much as you need to add tools and widgets to get needed functionality on your website, you should consider tearing it apart too, if it becomes necessary. I refer to this as “controlled destruction” because you get to decide what is no longer relevant to attract and convert clients. This requires removing features and functionalities that no longer serve your audience. With the use of CMS platforms like WordPress, this means decommissioning plugins that are not compatible with updates or intended objectives. Such objectives include security and speed.
We have established that updating your website is key in staying ahead of the competition, maintaining a robust website, and keeping up with the ever-changing search engine ranking rules. This should be enough to get you interested in updating your website more often than not. If you are not sure about what elements of your website should be updated or how to physically update your website, no need to worry. There are many website services with a wealth of ideas that will help get your website’s engines firing on all cylinders. Don’t delay, your audience is waiting to connect with you.
Hi, I am Janet A Johnson a Management Consultant and Life Coach with over 15 years strategic program/project management and business management experience. I am the owner of StrategyNook LLC, a consultancy agency specializing in strategic project management, business management, web development, branding, internet/social media marketing, life coaching and stress management. Schedule your free consultation today and let's talk strategy and customized solutions.
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